第六屆長(zhǎng)春“汽博會(huì)”啟動(dòng)手機(jī)媒體互動(dòng)平臺(tái)

【好展會(huì)網(wǎng)  手機(jī)專(zhuān)題】 <p style="MARGIN: 0px 15px 5px 10px; LINE-HEIGHT: 150%"><span id="Label_Content">從吉林省長(zhǎng)春市貿(mào)促會(huì)了解到，即將在７月１５日召開(kāi)的第六屆中國(guó)（長(zhǎng)春）國(guó)際汽車(chē)博覽會(huì)將首次啟動(dòng)手機(jī)媒體互動(dòng)平臺(tái)，實(shí)現(xiàn)“掌上汽博會(huì)”，消費(fèi)者和汽車(chē)廠商可以隨時(shí)隨地通過(guò)手機(jī)了解和參與展會(huì)</a>。<br><br>日前，長(zhǎng)春“汽博會(huì)”組委會(huì)與用友移動(dòng)公司達(dá)成合作，啟動(dòng)了汽博會(huì)手機(jī)媒體互動(dòng)平臺(tái)，這也開(kāi)創(chuàng)了長(zhǎng)春“汽博會(huì)”舉辦以來(lái)利用手機(jī)上網(wǎng)的媒體形式對(duì)展會(huì)</a>進(jìn)行跟蹤報(bào)道的先河。移動(dòng)商街成為長(zhǎng)春“汽博會(huì)”官方指定手機(jī)媒體平臺(tái)。<br><br>據(jù)悉，手機(jī)用戶可以登錄指定網(wǎng)址進(jìn)入“長(zhǎng)春汽博會(huì)”專(zhuān)區(qū)，也可以發(fā)送短信通過(guò)自動(dòng)回復(fù)的網(wǎng)址登錄。手機(jī)媒體平臺(tái)為車(chē)迷、參展商等提供實(shí)時(shí)的資訊和移動(dòng)商務(wù)服務(wù)，讀者可以隨時(shí)隨地看到車(chē)展新聞、公告、觀眾及展商服務(wù)指南等實(shí)用內(nèi)容信息。商家還可以在此平臺(tái)上展示公司新品，開(kāi)展移動(dòng)營(yíng)銷(xiāo)。<br><br>同時(shí)，基于移動(dòng)互聯(lián)網(wǎng)實(shí)時(shí)、互動(dòng)、精準(zhǔn)的特性，“長(zhǎng)春汽博會(huì)”專(zhuān)區(qū)還在各欄目具體內(nèi)容中增添了與公眾互動(dòng)的環(huán)節(jié)，公眾可以通過(guò)手機(jī)，參與車(chē)型投票、汽模評(píng)選以及汽博會(huì)現(xiàn)場(chǎng)抽獎(jiǎng)等活動(dòng)。<br><br>業(yè)內(nèi)分析人士認(rèn)為，長(zhǎng)春汽博會(huì)首次采用手機(jī)平臺(tái)來(lái)開(kāi)展工作，打出了“掌上汽博會(huì)”的無(wú)線營(yíng)銷(xiāo)牌，這與汽車(chē)行業(yè)越來(lái)越普遍開(kāi)展移動(dòng)營(yíng)銷(xiāo)有密切關(guān)系。最近兩年來(lái)，包括斯巴魯、奔馳中國(guó)等在內(nèi)的主流汽車(chē)廠商已經(jīng)開(kāi)始嘗試并青睞更加精準(zhǔn)、投入產(chǎn)出比更高的移動(dòng)營(yíng)銷(xiāo)。而隨著３Ｇ技術(shù)和應(yīng)用的成熟，手機(jī)新媒體和移動(dòng)營(yíng)銷(xiāo)優(yōu)勢(shì)更加凸顯。</span><br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <span style="display:none">F25展覽吧-中國(guó)展覽展示服務(wù)網(wǎng)-專(zhuān)業(yè)博覽會(huì)展公司展示設(shè)計(jì)交流網(wǎng)</span></p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT>
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